The World Association of Newspapers and News Publishers (WAN-IFRA) has chosen the Mediterranean island of Malta to host the 2011 World Newspaper Advertising Conference, where publishers and advertising directors from around the world will gather on the 24th and 25th of February.

With newspaper companies emerging from a severe advertising downturn, the annual event will focus on ideas and strategies for increasing revenues in the near term. The conference will bring together some of the world’s most innovative newspaper advertising executives and will provide market insight and strategies for print advertising, cross-media advertising and for increasing advertising department efficiency. In addition to strategies and case studies from publishers, the conference will feature presentations from agencies and advertisers on what they expect media to deliver in today’s advertising market.

WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.

Learn more about WAN-IFRA at www.wan-ifra.org…