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Online, people only read the headlines (according to new study!)

E & P reports that “Fully 44%(?!?!) of those polled said they scan headlines on Google “without accessing the newspaper sites,” the report said. For many users, the report continues, “headlines are enough and valuable, and that’s been the crux of news wire and news companies’ increasing complaints about Google’s ‘unfair’ use of the news supply line.” Read the study at Editor & Publisher

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