Gawker Media, the eight-year-old online publishing heavyweight founded by Nick Denton, announced its first acquisition on Monday: the New York boldface name guide CityFile. Mr. Denton would not disclose the sale price. He indicated in a memorandum that he had looked at other acquisition targets in recent months, and said “if online media is consolidating, we’d rather be a consolidator than consolidatee.” But he reiterated the company’s belief that it is “usually more effective to build than buy.” Remy Stern, the editor and publisher of CityFile, will become the editor of Gawker next week, replacing Gabriel Snyder, who said in a separate memorandum: “I’ll put this as plainly as we’d report any other masthead ouster: I am being canned.”
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