Yes! According to this piece in the NY Times:

“A technology convention may not be the natural venue to introduce a cleaning product. But in an effort to harness the viral marketing of social media, Procter & Gamble is sponsoring a pre-event on Thursday before the BlogHer 2009 conference in Chicago to roll out its updated Swiffer Wet Jet cleaning mop, which will be shipped to stores around Aug. 1.

The company is the main sponsor of the Swiffer SocialLuxe Lounge, a pampering party before the convention.

“The goal is to treat the bloggers as celebrities,” said Beth Feldman, founder of RoleMommy.com, who organized the event with five other bloggers. To that end, the lounge is offering about 200 attendees makeovers, places to charge their phones and hand-held devices, blogging awards and, of course, demonstrations of the new Swiffer. Aside from the controversial “sponsored post” ad-mechanism that agencies have been rolling out, is this the beginning of the end for “objective” blogging?